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Forward

A forward-deployed engineer, shipped with your product.

One command installs your API into your customer's codebase — the way your team designed it — and opens a pull request. They just merge.

What it is

Forward is an AI engineer you ship with your API. Your customer runs one command pointed at their repo — it reads their code, installs your product where it belongs, tests it, and opens a PR.

The problem

Most signups never finish integrating. Every step between “signed up” and “it works” loses people.

Trusted with their code

  • Works on a branch — never main
  • Gated on the build and a real test
  • Runs in an isolated sandbox
  • Nothing ships without a merge

How it works

  1. Connect your docs & API. Forward generates the tool layer automatically.
  2. Teach it your patterns. Show it three integrations you’re proud of; it learns your playbooks.
  3. Ship your installer. Customers run yourco-install against their repo.

Who it's for

SaaS vendors with an API — analytics, payments, auth, messaging, observability — who want every signup to succeed on day one.

What your customer does

With Forward

  • Run one command
  • Review a PR
  • Merge

Without

  • Read the docs
  • Understand the model
  • Find where it fits
  • Wire the SDK
  • Debug it

What your customer sees

One command in their own repo → a reviewed pull request. No docs, no decisions.
customer-repo — acme-install live

    

Get early access

Bring your docs and three integrations you’re proud of. We’ll show you your own self-installing agent — on a real repo — in one call.

Book a demo
Forward · An engineer, shipped with your product.